Strengthening an Institution's Culture of Evidence

Alias: http://bit.ly/culture-evidence

Handbook and Other Materials l Asking the Right Questions (ARQ) l Training, Consulting, & External EvaluationFAQ

Case studies of institutions that have been developing a culture of evidence l
Strategies for Encouraging Wide use of Flashlight Online l Flashlight Evaluation Handbook Table of Contents

How often you hear sentiments like these from faculty, staff and students?

"Before I (or we, or you) decide what to do next, the next step is to unearth some additional facts, in order to make a better choice."

If the answer is 'frequently," that's one hint that your program has what some people would call a healthy "culture of evidence." (some people might call it a 'culture of assessment,' or 'culture of inquiry' while others might reject the term 'culture.')

Another hint that your institution systematically values and supports the gathering of information before making decisions: you would have heard from colleagues, over the years, many stories of how pausing to ask some questions first, rather than acting on impulse or experience, had led to surprising results, unexpected success, avoidance of disaster, or just saving of time and avoiding stress. In other words institutional folklore is conveying the importance of inquiry from one generation to the next. That sharing of stories is one reason to use the word 'culture' in this context: That passing along of folklore is part of the informal process that makes an organization organized.

Another hint that an institution has a strong culture of evidence: when people get surveys or requests to be interviewed, they respond favorably because past experiences have led them to associate inquiry with empowerment.  "Someone is asking me what I've seen, or think, or need and, if I respond thoughtfully, I'm likely to gain more control of what's happening to me." 

Another hint of a healthy culture of evidence: faculty see course evaluation surveys as a way to teach students (by example) about what good applied research looks like -- part of general education at the institution. The faculty take pride in the validity of the inquiry and the responsibility with which data is analyzed and used, and in the way the researchers remain accountable to stakeholders (including the students who have invested time in providing feedback.)

How can an institution strengthen its "culture of evidence"?  Among the formal and informal elements of support:

  • Lots of education available for faculty, staff and students in how to 'ask the right question,' especially peer-to-peer training in how to ask important, answerable questions about one's own practices. 
  • Providing assessment and other research tools: A large and growing fraction of staff have access to, and know how to wisely use, tools for assessment (e.g., tools for creating authentic assessments), inquiry (e.g., Flashlight Online), and analysis.  Perhaps the most relevant feature of Flashlight Online: it makes it easy for people to find surveys created by others, and then either use them "as is" or adapt them.  So it can support the development of a culture of evidence, while it's also providing useful tools for individuals.  [Note to TLT Group subscribers: we can help you craft and offer such workshops. For example, for faculty learning how to use student feedback to improve teaching and learning in their own courses, our collection of workshop materials simultaneously help participants understand why to ask such questions, how to ask them, and how to use relevant research tools. And the workshops are organized into chunks of 15 minutes or so each, making them easy to insert as agenda items in departmental meetings.]
  • Healthy networks for sharing problems, methods and findings: staff and faculty frequently interact with peers, inside and outside the institution, peers who are also gathering information to improve practice. They can share ideas, techniques, findings and occasionally work as a coalition to get more support for this work (by 'support' we refer to all the other bullets in this list.)
  • Organized institutional data collection that can be tapped by individual investigators and tailored (e.g., faculty can add their own items to student course evaluation surveys).
  • Expert assistance can be, and is, used by them to help with such studies (e.g., statistical help; help in designing good surveys; help in 'mining' institutional data)
  • A shared sense of track record in this area - post or broadcast examples of studies that helped improve learning, save time or money, and the like are widely known. Potential respondents to surveys, interview requests, etc. know from past experience that this is usually a productive way to use their time.
  • Hiring and retention of staff: When faculty and staff are hired and promoted, attention is paid to their track records of using evidence to improve practice and outcomes.
  • Gradually developing among students a sense of individual and collective responsibility for education, so that responding to surveys and other research seems both a way to gain control over their environment and the fulfillment of a responsibility to others
  • Institution/program goals and priorities for improving outcomes, including the use of evidence to guide and accelerate those improvements (e.g., an institution that has a multi-year plan to improve distance learning, or learning communities, or international study; and then does institutional studies to support this effort while also supporting studies on the topic by individual faculty and staff with regard to their own contributions to the effort).
  • Priorities/budgets/persistence: A shared sense that the administration values such practices of inquiry and consistently invests in them
  • Related policies and practices: does the Institutional Review Board (IRB) have quick turnaround on requests to gather data? do union contracts support or interfere with efforts by faculty and staff to use data to improve teaching?
  • Support and rewards from outside the institution for these practices and their results (e.g., regional accreditors who value such practices and reward institutions that are especially good at them).

In 2003, The TLT Group, Washington State University, the Coalition for Networked Information, and EDUCAUSE's National Learning Infrastructure Initiative (now EDUCAUSE Learning Initiative) collaborated in a project on "Transformative Assessment."  This rubric, developed by Gary Brown of WSU as part of this collaboration, is a useful tool for assessing institutional progress toward using data to improve practice. We hope to expand and improve this rubric soon.  This 2001 article on the efforts of three institutions to create a culture of inquiry was another contribution to that effort.

*Some people use the phrase 'culture of assessment.'   As we define terms, a culture of assessment makes assessment of learning an everyday activity.  A culture of evidence supports not only assessment but also other inquiry by faculty, staff and students intended to help them gather facts in order to make choices.

Note to TLT Group subscribing institutions: one way to use your TLT Group consulting time: our consultants can help you assess the factors that support (or are currently failing to support) a culture of evidence at your institution, and then suggest steps that could help you move forward. This kind of assistance might be especially timely in the years before your institution's next accreditation or program review.

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