Grand Challenges Raised by Technology:
Will This Revolution Be a Good One?

By Stephen C. Ehrmann

It’s happened before and it’s happening again: technology (in the broadest sense of that term) is providing a foundation for the reorganization of higher learning. At least twice before, such transformations have radically enlarged the world within the reach of scholars and students, drawing in more of them while providing richer and more varied options. Each of previous revolutions enabled unprecedented gains while simultaneously causing real damage. The third technology revolution, the one we’re now facing, poses important questions. Our answers will determine whether the revolution’s results will be mainly helpful or mostly harmful.

 

Revolutions in Education

The first transformation began over 2,500 years ago, when learners and scholars moved beyond simple oral exchange (Socratic dialogue, for example) and began to rely also on reading and writing. The written word enabled each teacher to reach more learners, prompting wider access to education. It also enabled each learner to take advantage of more teachers.

Meanwhile, the student’s ability to write and read altered the act of studying. Obviously, reading multiplied the opinions and facts to which the student had access. And as Walter Ong of St. Louis University pointed out in Orality and Literacy the deliberate pace and “memory” of reading and writing also gave teachers and learners more time to create or critique a complex argument.

Of course, reliance on reading and writing had a down side. Oral traditions lost their primacy and sometimes disappeared altogether. Neither writers nor readers could be certain whether the reader had understood the writing. And the rigidities of memorization were replaced by the even-stiffer rigidity of the written word and, later, the printed page.

The second revolution began when previously independent scholars and students began to organize and use shared facilities. This campus revolution had benefits and costs that were surprisingly similar to those resulting from reading and writing. Scholars could reach still more students. Students could take advantage of even more sources of expertise and modes of inquiry.

Campuses also fostered qualitative changes in the academic enterprise. Libraries and laboratories that no single scholar could have created became possible. By spending years in residence, students could learn more. Scholars gained by generations of organized study. Financial support from the state, previously out of reach for most scholars, became available. And an increasingly complex constellation of teachers, students, administrators, publishers, fund raisers, technicians, and others discovered that they could join together in academic work.

As with the benefits of first revolution, these gains came at a stiff price: specialization could foster isolation, “group think,” and passive learners waiting for experts to tell them what was important. Some students gained access to education, but others were deprived: they could not afford to travel to the university cities, or perhaps they simply were not admitted. Some students probably thrived in the lecture halls and libraries, while others surely had trouble.

Today, we are in the middle of a third revolution, a transformation made possible by computing, video, and telecommunications. The technologies may differ from those driving previous revolutions, but the gains and losses are surprisingly familiar. Once again, the learning environment is bursting its previous bounds, with more people gaining access to a wider range of people and things. And once again, the duration and pace of interaction—students with students, students with experts, students with academic resources—are changing. Again, the change will cause harm as well as good.

Like the first two revolutions, the third is inevitable because, without it, higher learning would be restricted to too few learners and too small a range of resources. But even though change is certain, its character is not yet clear. Revolutions raise questions. When people began using writing, what would a book look like? How would books be organized? How would dialectical methods of teaching be altered to take advantage of the student’s ability to read and write? The third revolution, too, poses challenges, several of which are described in the next section of this essay. Our responses will determine whether this revolution will ultimately be celebrated or reviled.

 

Goals of Undergraduate Education

The changing academy, and the changing world in which it functions, call for important shifts in the goals of undergraduate education. Today’s graduates, for example, need to function in an environment buzzing with information and misinformation. Undergraduates, too, need to gather, organize, and critique information in order to learn, because the array of potential educational resources and choices has grown. Our schools and colleges had better teach them how to do so.

I often hear this need voiced in workshops here in the United States, but I more fully understood its economic, cultural, and political urgency in talking with educators in Hong Kong. They realize the urgency of citizens each gaining the ability to gather information for themselves and to decide for themselves what is true. Happily, what many see as a weakness of the Web is also a strength. Its information is clearly disorganized and of questionable validity, which makes it a better instructional base than print alone for learning information literacy.

Another skill undergraduates need long before they graduate is mastery of some of the new genres of electronic communication. I’m not talking just about how to use an e-mail system. Our students (and our graduates) have to go beyond that to become adept at working and learning online with people from around the world, even when they can’t see the other person’s face, even when they don’t initially know the cultural background of their teammate. That’s not easy to learn. Consider how simple it is to stumble over someone else’s culture when you do see the other person’s face and when you initially know a bit about that person’s culture.

Most important, our students (and graduates) have to be avid, skilled learners. The third revolution offers far more options to the individual learner than ever before, within and beyond the frame of the college course. Even in individual classes, students will be more likely to diverge: so many different directions beckon, so many resources are at hand. To make use of these opportunities, undergraduates must have the desire and ability to take more responsibility for their own learning, individually and collectively. They will need to be more conscious of how they learn, more able to assess their own learning, more able to work in learning teams, and more able to take joy in what they learn.

Information literacy, proficiency at intercultural communication, and a love of learning are indeed important competencies for students to develop, but how specifically should these skills be taught and assessed? What other such changes in the undergraduate program are equally important? We need to do some serious research to discover the most universally important skills, how to teach them, and how to assess them. That task represents what the science establishment might call a “grand challenge”: a problem for research and development so complex and long term that it requires a serious international commitment of resources.

 

Interaction Among Many

Each revolution has raised the temptation to let or compel students to study alone, or in a lonely crowd. But educational research tells us that interpersonal interaction is usually a main ingredient for helping students learn. Such interaction challenges students to become aware of their preconceptions about natural and social phenomena, and about themselves. It enables them to be role models for one another as they discover new ideas and as they learn how to feel about those insights. It helps them to acquiring sophisticated personal skills, such as the ability to compose music or design scientific investigations. Most important, interpersonal interaction teaches students how to deal with other people, in political communities, workplace teams, and families, and it prepares them for admittance into communities of inquiry and professional practice.

Previous revolutions had a multifaceted impact on interaction. Their direct effect was negative—interaction stalled while students read or sat in lecture halls or libraries. Yet the way educators structured their response to those earlier revolutions also enriched interaction: in seminar rooms, for example, and in the coffeehouses near the campus.

The third revolution could kill interaction if we let it. Or, if we choose, we can turn the forces of revolution to our benefit by taking advantage of greater student diversity, drawing in outside experts, providing a moderate pace for thoughtful conversation, and offering a safer space to have such conversations.

 

Diverse Conversation

 New technologies such as e-mail, computer conferencing, and video conferencing make it possible to draw together more diverse students and faculty. Faculty members can take advantage the differences in student backgrounds, settings, and values to spur more energetic, productive conversations. A team led by Gale Young and Terry Jones at California State University at Hayward created a video and a CD-ROM to help faculty members learn how to use diversity to spark difficult dialogues on race, gender, and ethnicity.

 

Conversation with Outsiders

Audio conferencing and e-mail can connect students with experts. Similarly, many students enjoy doing assignments that get published on the Web; they sometimes get impressive feedback (not always positive) from surprising sources. Instructors can take this practice a step further by using experts from the larger world as judges of student projects.

 

Moderate Pace

Campuses offer two paces of conversation. One pace was often too fast (the rapid-fire exchange of the seminar room that can leave many students tongue-tied) and the other, too slow (the homework assignment, which frequently fails to provoke any useful intellectual exchange). E-mail and its cousins, however, are fast enough to foster real conversation, but slow enough to give students time to think about what they have read and heard, and to compose a reply.

 

Safe Conversation

 Many faculty members report that some of their students who remain silent face to face become quite outspoken when using e-mail. There are many reasons for this phenomenon. Some students worry about interrupting in a traditional class; when online, they no longer have this worry. Others feel protected by the facelessness. I’ve always loved a story from Norm Coombs, an award-winning faculty member who taught African American history at the Rochester Institute of Technology. He reports that it was only when he began to use e-mail to teach his course that someone asked (by e-mail), “What’s a white guy doing teaching black history?”

 

Campuses—Physical and Virtual

Dean Julius Caesar is famous for his remark, “All the world is divided into two parts: on my campus and off my campus. And only what’s on my campus matters.” Obviously, in recent decades, campus walls have been less of a limit. The online library is growing, as are the collections of scientific instruments available over the Internet. Academic discourse is often conducted online now, and students frequently study with peers on other campuses using e-mail. In short, many scholars and students now live and work partly online and partly using the opportunities of the physical campus.

Unfortunately, our budgets and benefactors are being asked to finance two complete and somewhat redundant campuses to support the same people and the same academic program: a physical campus and a virtual one. We can’t afford the luxury. We need instead to create physical and virtual campuses that complement one another’s strengths, that together support a single environment for learning.

Consider the physical spaces where people gather on campus. Some are tiny, for one-to-one and small-group interaction. That’s a strength of the campus and should be retained. Some spaces are gigantic, for ceremonial and social occasions: another unique strength of the campus. But if we need to reallocate money from the physical to the virtual campus, perhaps we should ask questions about the middle-size classrooms, where the typical student rarely speaks. Perhaps these lectures should be given to small groups of students in a “studio” while most students either watch and respond from computers; faculty could ask students questions every few minutes and see graphs of their answers. Students in dormitory rooms or offices could press a key at any time to say, “I don’t want to interrupt, but I’ve lost the thread.” And students could watch the video of the lecture whenever, wherever, and as often as they want.

Shouldn’t the virtual campus grow to reflect the distinctive values and work of the generations of students that have used it? Shouldn’t the virtual campus help today’s students learn from the hard-won experiences of yesterday’s students? Enjoy their humor? Reflect on their differences? Virtual working environments can potentially reflect more of a community’s distinctive history and character than do physical campuses.

 

Institutional Interdependence

No institution today is completely independent. Each depends on vendors of textbooks, publishers of research literature, suppliers of Internet services, and other sources of support. They import most of the ideas they teach. The third revolution will increase the number and variety of partnerships, vendor-supplier relationships, cooperatives, and other interconnections.

Consider, for example, a program for the study of a foreign language and culture. When e-mail was novel and unusual, pen-pal programs enabled students learning English in one country to interact with students in another country. Such academic pen-pal programs could be created on an ad hoc basis when few students and faculty were involved. But imagine a service big and stable enough to engage tens of thousands of students in thousands of courses in Spanish. That would require a complex organization and contractual relationships.

Consider also that some faculty members, departments, and institutions want to attract students from far away, where their institutions are unknown and where providing services, such as proctoring for exams or technology support, is difficult because of distance. Such institutions will probably need a partner that has a “brand name” and services that help make the connection between new learners and the distant institution.

Such structures have been growing slowly for some time in many countries around the world. Some have been created by university consortia (National Technological University, for example). Some have been invented by one or more governments. Others are offered by corporations, and yet others are operated by professional associations. When are such superstructures worthwhile? We should, for example, ask if new collaboration is beginning to attract and support more students than separate units could alone. Is the collaboration able to offer each student a wider variety of specialized offerings? Does it help a student studying a particular topic gain access to a more varied set of intellectual resources and experiences? Does the teaching-learning structure offer an improvement in assessment, compared with what the individual departments could have supported?

 

Academic Community

Another important question is whether we can take advantage of the third revolution to strengthen academic community and make our programs more coherent and effective. Or will the forces of transformation disintegrate our communities and programs?

The kinds of partnerships I just noted could weaken institutional identity. But it’s also possible for institutions to use the challenge facing them to make themselves intellectually more distinctive in order to survive. They might specialize in certain types of offerings and certain approaches to learning, while offering their students access to the programs of other, equally specialized institutions.

Other facets of the revolution also have this doubled-edged implication for community and identity. For example, faculty members teaching online can live far from one another and from their students. That’s a tempting prospect for many institutions: to engage talented, well-known faculty who might not want to live where the institution is located. Even resident faculty members could travel more extensively, using networks to keep up with their teaching back “on campus.” Students, too, might spend more time off campus traveling, working on distant internships, or simply holding the better-paying jobs they need to keep their debts down.

The nightmare scenario emerging from this opportunity is an academy eventually unable to maintain a coherent curriculum and cohesive community of values. This disintegration could be accelerated by an increasing sense that education and intellectual property are objects to be sold and controlled. If the academy loses its internal sense of mission and identity, students will be the losers, especially those who don’t thrive easily in the new learning environment. The results for both access to higher education and quality of programs could be disastrous.

Since disintegration is intolerable, what policies, practices, and structures could help an institution strengthen its sense of community and mission, even when its faculty and students are more scattered? What policies can help bolster their intellectual sharing at a time when every instructor could become an entrepreneurial educator?

Creating policies to support a sense of community and sharing in higher education is one of the most troubling of the grand challenges. As usual, past responses to similar obstacles provide a starting point. For example, Alverno College’s approach to collaborative assessment might help it, and institutions like it, maintain a collective sense of mission and identity. Evergreen State College’s traditions of team teaching and seminars also suggest how other institutions might strengthen their shared values and sense of mission.

 

Shape of the Third Revolution

In this essay I’ve briefly outlined five of the grand challenges raised by the third revolution: (1) What new skills does this world (and the changes in the academy itself) require undergraduates to master? (2) How can the growing distributed-learning environment be made into an asset for interpersonal interaction? (3) How can we create physical and virtual campuses that complement one another? (4) How can we create large-scale interdependence while strengthening programmatic coherence and community? (5) How can we improve academic community when institutions are becoming less defined by place?

To tackle challenges as difficult as these, academics must be able to discern how their colleagues and students are already using technology. Consider interaction. Few faculty members or administrators now know how well, or poorly, students in a major communicate with one another, or with their professors, as they move through the course of study. Each observer sees bits of interaction, but in most programs, no one sees the patterns of interaction that determine who is likely to complete the program and what those graduates have learned. As programs become larger and more “virtual,” noticing program-wide changes in interaction becomes even more difficult.

Fortunately, it is possible to shed light on this darkness. The Flashlight Program of the TLT Group, the teaching, learning, and technology affiliate of the American Association of Higher Education, helps institutions study interaction, and the role different technologies can play in aiding or hindering it.

Faculty members are not the only ones who need such data. Students enter higher education with their own deeply held ideas about how to study. If students believe it is better to study alone, they are unlikely to use e-mail to collaborate. Evaluative tools such as the Flashlight Program could help students test their own theories of learning, and how to use technology to best support their own learning. If students are to make sensible use of technology, and of interaction, they, too, need better feedback about how they and their peers use technology to promote (or escape) interaction, and the consequences of their interaction for what they ultimately learn.

Another step we can take to get a better grip on interaction is to research how students deal with one another online. For example, we need to understand the pathologies that can distort or block interaction in virtual communities of learners. Most of us have had experiences with flaming—interactions that both parties experience as unprovoked thoughtless, sarcastic, or even vicious attacks by the other. As Judith M. Smith, director of distance learning at the American Institute of Architecture has pointed out, good research into the roots of such disruptions could give us clues about how to diagnose problems while they are still small and turn them into learning opportunities. No one institution can do all the research it needs by itself; it makes sense for different institutions to focus on different research problems and then to share data. Accreditors can facilitate this kind of sharing and help inform a larger public about what we are learning about good and bad practice.

All our research in this area needs to feed faculty development. Imagine that we trained people to fly airplanes the way we teach faculty members to use technology to foster interaction. We’d say, “Here’s the plane, here’s the starter button, Paris is that way, feel free to carry thirty paying passengers, and there’s a help button on the dashboard if something serious should happen along the way.” Faculty development must draw on research and evaluation to prepare professors for the real issues that will confront them as they transform courses in their disciplines.

We can understand the unfolding third revolution only in outline. We glimpse its promise, and we would do well to fear its dark side. We can see some of the things we need to learn, invent, and discover: grand challenges to the academic enterprise involving educational goals, community, interaction, the physical-virtual campus, and interdependence . The way we deal with these challenges in the next few years, both thoughtfully and thoughtlessly, will determine just how good, or degrading, the third revolution will be.

Note

A revised version of this draft was published as:
Ehrmann, Stephen C. (1999) "Technology's Grand Challenges," in Academe. Bulletin of the American Association of University Professors, Sept., pp. 42-46.